Baby & Company (spec copy)

Baby & Company is a high-end fashion retailer based in Seattle, WA. Known for their promotion of designers from off the beaten path, their approach combines luxury and approachability, craftsmanship and community. The following copy (email and blog) was created as a spec assignment for the brand.

Blog content

Hero image copy

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For these pages, the overwhelming majority of copy is mine. However, there was some SEO guidance that guided word choice.

Email copy (brand awareness)